Methodology
At Userneeds, we make a point on conducting surveys based on valid and innovative methods. Our surveys meet the strictest quality standards.
Focus on quality
We never compromise on our professional standards and pride.
At Userneeds, it is our express wish that when customers choose us, they are buying freedom from any concerns about how closely the conclusions of our surveys are rooted in reality.
We are continually developing new and better methods of gathering and analysing data. For this task, we draw on an extensive inter-diciplinary understanding of methods, gleaned from the worlds of psychology, sociology and communications.
Member of ESOMAR
Userneeds always works in accordance with the guidelines of he highest valid standards in the analysis industry, ENSOMAR, The European Society for Opinion and Marketing Research.
Academic professionalism
When Userneeds carries out market research surveys, the customer is guaranteed that the hoghest professional standards for collecting data and analytical professionalism are being complied with.
Advice on methods
We always provide methodical advice to our customers on questionnaires. Should the customer wish to be involved in formulating the question and response categories, they are of course welcome to do so. However, this is not a requirement. In all cases, Userneeds acts as guarantor for the validity of the response categories and the questions that are put to respondents.
About ESOMAR
ESOMAR is the opinion-research institutes' world wide organisation for raising standards, methods and ethics.