Special panels

Breadth ensures depth

Userneeds has the absolute largest panel in the Nordic region at it's disposal. In actual terms, its larger than those of our three major competitors put together. This gives us an opportunity to develop and maintain special panels, consisting of specific groups in the population, which are of the size necessary for conducting high quality quantitative surveys.

The target is 5,000 in each group

Carefully defined population groups have previously been difficult to get a hold of. Userneeds develops special panels that are exclusively composed of the target groups about whom our customers want to obtain valuable and usable information.

We are striving towards having a minimum of 5,000 people in each special panel. We can not put together a panel consisting of 5,000 Ferrari owners, as there are not that many in the whole population, but Userneeds can compose special panels consisting of many other groups without any problem. These segments are of interest to companies and organisations by virtue of their sheer size.

The 6 largest special panels

Examples of existing special panels:

High earners

Userneeds' panel for high earners consists of over 5,000 Danes who have a taxable income of over DKK 750,000 (EUR 100,000) a year

Large families

The large family panel consists of 6,000 adult individuals who live in families consisting of a minimum of five people.

Decision-makers

This panel consists of 12,000 people who have professional management responsibility in their workplace on a daily basis. These panelists are divided into 20 industries and 15 types of management position, for example, purchasing managers and HR managers.

Young people

The young peoples' panel consists of 18,000 Danes in the 15-21 age group.

Homeowners

This panel consists of 40,000 homeowners sub-divided into owners of flats, villas and terraced houses and by form of ownership.

Car owners

This panel consists of 80,000 car owners who drive one of the 15 biggest car-makers cars.