Segment surveys

Nothing is too narrow
At Userneeds we carry our surveys for the exact target group our customers demand. Regardless of whether the target group is women over 65 who have been diagnosed with osteoporosis or men who drive a Volvo and are considering changing to another maker of cars, we provide a reliable and usable survey of the group's reflections, needs and preferences.

We use the same method when it comes to relations between companies (business-to-business).  For example, Userneeds can pinpoint and question particular groups in companies across the country.
 

Great potential

We are able to determine whether female office staff are more stressed than their male counterparts, and in which areas of the country stress is prevalent as well as the age groups in which stress is the highest. We can question purchasing managers responsible for EDP purchases about which parameters they look for when choosing suppliers.
In principle, the size of our panel means that there is no limit to how small a segment we can target. This gives NGOs, producers of niche products and other companies with specific target groups an entirely new opportunity to better understand the people they wish to target with their communication.