Tracking analysis
The market is in constant flux, and sometimes things happen very fast. At Userneeds, we offer ongoing surveys of customer or target groups so that the companies for whom we work are able to react in line with the market.
Userneeds keeps track
"Tracking" means that you carry out the same type of survey again and again. This enables you to track development according to selected parameters within a given section of the population.
Tracking analysis is particularly used in connection with political opinion polls, which continually track the changing fortunes of the political parties with the population.
Valuable for companies
Nearly all business sectors can benefit from tracking analysis. For example, an electronics company may find it valuable to know which electronic equipment people are interested in a given month. In this way, the company's advertising paper can approach customers with relevant products - and when consumer interest moves to a new product two months on, the advertising paper can follow suit.
New participants each time
The fact that Userneeds’ Consumer Panel numbers more than 180,000 consumers in the Nordic region means that we are always able to provide reliable surveys regarding changes in a given group.
As Scandinavia’s leading online research institute, Userneeds guarantees new panellists each time. In our experience, respondents remember the answers they gave to the same questions the last time the survey was conducted, and therefore often tend to give the same answers the next time, thus "masking" changed attitudes.
We can carry out tracking analyses on a weekly, quarterly or annual basis – it all depends on the market conditions about which you wish to remain informed.