Administration of customer panels
Customer panels are too valuable a resource to go untapped. Userneeds ensures that your company’s panel has the right size and representative composition to carry out the surveys that strengthen the company’s products.
Exploit these resources
Userneeds has the necessary expertise to help exploit the resource a customer panel represents. We can refine the panel so that it contains active, genuine members. We can manage the panel so that it is accurate and accessible. We can update it so that it matches the company's needs.
We provide professional expertise within the area of customer panel administration that would otherwise require the hiring of several full-time specialists.
Clear advantages
There are several clear advantages in outsourcing customer panel administration to Userneeds:
1) The surveys are conducted by an independent research institute, thus promoting credibility and the applicability of survey results.
2) The company is saved the expense of IT licences which can quickly amount to tens of thousands a year.
3) The company is saved having to employ staff to manage the panel.
4) The company is free to focus on its core business areas.
Often, customer panels are mainly used in connection with newsletter mailings. By definition, one-way communication means that there is no exchange of information, and that the company thus fails to exploit the full potential of the customer panel.