Specialist panels
Userneeds develops specialist panels for customers who wish to gain access to people with a specific profile. The panel is solely established for use by the customer. Userneeds establishes and maintains the panel, which is continually available for surveys.
Direct access to the target group
A specialist panel ensures speedy and effective access to the desired target group. You also avoid the high costs of accessing an inaccessible section of the population.
Cars as an example
If a company wants to carry out a quarterly survey regarding the situation of 1,000 owners of a particular maker of cars, then they are obliged to pay a high price, because "the contact price" in this kind of specialist survey is relatively high. If the customer knows which segment of the population they are targeting, a specialist panel quickly pays for itself, and is also a wholly unique shortcut to efficient product development and marketing.
Full-service supplier of specialist panels
We continually establish, manage, host and maintain specialist panels for our customers. In principle, there is no limit to the specificity of segments for which panels can be created.
If you need a specialist panel, please do not hesitate to contact us.