Web analytics

For the sake of the business
Today, product user-friendliness is a key competitive parameter. The increased user-friendliness of digital solutions leads to greater user frequency, which in turn means that staff and customers gain faster and easier access to the information they require. Productivity and loyalty are thus increased, resulting in a stronger business base.

At Userneeds we cover the entire spectrum of user and market research. We carry out both quantitative and qualitative research in order to gain the necessary understanding of your customers' needs. On the basis of our research, we prepare a prioritised assessment of primary focus areas. This may take the form of a website, an intranet or other digital solution.

Strengths and weaknesses
If your company chooses to investigate the target group's expectations and needs regarding the company's digital solutions, you can gain precise information about the strengths and weaknesses of these when using our services. In this way you will know where to concentrate your resources when it comes to improving or relaunching your website, your intranet or something altogether different. This kind of survey not only ensures focus on areas of improvement but also on areas that are already working well.

Not just for the users’ sake
The purpose of user-friendly solutions is not simply to increase user satisfaction with digital solutions. You also increase the probability of achieving your objectives when it comes to increased sales, credibility and efficiency. Increased user-friendliness also generates a far greater degree of user satisfaction – both for staff and customers. Naturally, Userneeds provides user-friendly reports with specific recommendations which are easy to implement within your company.

Our business focus is to provide you with the most effective research possible, so that you can achieve your key objectives first. For this reason our surveys always include a prioritised order of focus areas.